'Imbrochable': The New York Times incorporates the vocabulary of the Bolsonaro government... - 

If Brazilian journalists who cover the federal government began to have, with Jair Bolsonaro , a routine made difficult by cursing from the president himself and virtual persecution from fanatical militancy, foreign correspondents who work in Brazil have yet another thorn in their side: translating, adapting and to explain to their audiences the recurrent vocabulary that is the keynote of the presidential environment — in this case, with a lexicon that is not used to the protocols of the office. And with each vernacular rant, the internet goes wild imagining how traditional foreign media will report. And with each vernacular rant, the internet goes wild imagining how traditional foreign media will report. Considered the world's leading newspaper, The New York Times is at the center of curiosity. On the New New York Times (@NYT_first_said) twitter profile, Brazilian mentions have been champions of repercussion, not infrequently, triggering memes and political provocations...

On the 7th of September, when the bicentennial of Brazil's Independence was celebrated, the profile recorded two unpublished mentions in Portuguese — or, at least, in the Brazilian presidential dialect: "motociata" and "imbrochável" . The latter, a true champion of reactions. In 24 hours, the post had engaged more than 500 comments, provoked 7,000 retweets and collected nearly 50,000 likes. The author of the feat of placing these terms so, shall we say, bold in the pages and on the website of the traditional daily is journalist Jack Nicas, an American from Massachusetts who has been responsible for the Brazilian coverage of the vehicle since January. 

Nicas says that, in the case of the “imbrochável” pulled by Bolsonaro on September 7, “it seemed that much of the country was also surprised that the nation’s leader chanted that he never fails his erection, in front of a crowd during the celebrations of the bicentennial of Brazil, with him on stage alongside various government and military leaders". In the article published by the North American newspaper, the scene yielded three paragraphs. First, Nicas emphasized that Bolsonaro "continued with the strategy of making his masculinity a central part of his campaign." That's when he reproduced the president's speech about the importance of a man marrying "a princess"