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Thursday, April 17, 2014

Marissa Mayer's Secret Plan to Get Apple to Dump Google and Default to Yahoo Mobile Search


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Yahoo President and CEO Marissa Mayer delivers a keynote address at the 2014 International CES in Las Vegas.
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Yahoo President and CEO Marissa Mayer delivers a keynote address at the 2014 International CES in Las Vegas.
Yahoo CEO Marissa Mayer has set out to convince Apple to make Yahoo the default search engine on its Safari browser on the iPhone and iPad.
Currently, Google is set as the default search on Apple's mobile devices, but users can change it to either Yahoo or Microsoft's Bing by adjusting certain device settings.
Mayer aims to change that. A number of Yahoo insiders I have talked to said her plan to pitch Apple on the idea as its marquee mobile search partner is far along.
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