Tim Cook: we watch TV the same way since the 70s 

Since its inception in the 70s, watch TV the same way - but Apple has thought of how to change it for the better. 

The company already has radically changed the way people listen to and share music and deal with cell phones, has focused on finding an easier way to watch TV. 

The statement was given by the president of the company, Tim Cook, in an interview with presenter Charlie Rose that aired today on American channel PBS, days after the company announced the launch of Watch and Clock Apple iPhone 6:06 Plus. 

Televisions are an essential product for consumers and improve them is the new challenge. 

"We watch TV the same way since the 70s," he said. "Think about how much your life has changed and how all things around them changed." 

According to Cook, the interface of TVs follows bad and it is unfortunate to think of a show or watch a program without being able to record it. 

Exit the front of the device for a few seconds means losing what is happening, which also seems absurd to Apple chief. 

Tim Cook: the television interface and not, for example, recording programs is bad © Photo: Justin Sullivan / Getty Images Tim Cook: the television interface and not, for example, recording programs is bad 

The statement left both enthusiasts as market analysts apprehensive about the possibility of another big announcement from the company this year.